Compare · Content management system
Alternative to Ghost
Ghost is a popular content management system. Hoila is something else: an assistant that looks after your website. You write what should change — in the app, by e-mail or on WhatsApp — and Hoila makes the change as a draft, shows it to you and only publishes it when you say yes.
What Ghost is good at
Ghost is an open-source publishing platform for blogs and newsletters, with paid memberships built in.
- A fast, focused editor for writing.
- Newsletters and memberships in the same place as the blog.
- Open source, self-hosted or on their own hosting service.
When Ghost is the better choice
- Writing articles and newsletters is the main thing you do.
- You earn money with paid subscriptions to your writing.
When Hoila is the better choice
- Your website is for a business, not a publication.
- You want opening hours, menus, prices and photos changed by message.
- You need forms, a members area or your own little app next to the website.
Ghost and Hoila side by side
| What you compare | Ghost | Hoila |
|---|---|---|
| How you make a change | In the admin area | Write a message: in the app, by e-mail or on WhatsApp |
| Starting with your current website | Move it there or rebuild it | Keep it: Hoila works with it or copies it |
| Draft, preview and undo for every change | Depends on the tool and setup | Always, nothing goes online by surprise |
| Where your website is hosted | Your choice of hosting | In Europe, or stays with your own host |
| Technical skills needed | Some, more for custom work | None: you write in your own words |
| Updates and upkeep | You or your agency | Done by Hoila, with undo |
| Your own web address | Yes | Yes, registered in your name (paid plans) |
| Taking your website with you | Yes, it is open source | Yes: download everything, with every version |
Moving from Ghost to Hoila
Your website can stay where it is: Hoila connects with the FTP or SFTP login of your hosting and changes the files safely, as drafts. Or Hoila copies your website as it is — pages, images and forms — so you can change it by message from day one.
Questions about Ghost and Hoila
Can Hoila write blog posts for me?
Hoila can add a news or blog page and write a draft from your notes. You read it in the preview and decide whether it goes online.
Can Hoila work with my existing site?
Yes. Hoila connects with your hosting's FTP or SFTP login and changes the files as drafts, or it copies the website as it is. Your web address can stay.
Can I try Hoila for free?
Yes. The free plan includes one website or app. You can upgrade or cancel any time, and take everything with you.
Who makes the changes in Hoila?
An AI assistant (Claude, made by Anthropic) does the work, and you decide what goes online. Every change is a draft first, and every earlier version is kept, so you can always go back.
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Ghost and the other names on this page are trademarks of their owners. This page compares kinds of tool, not every feature, and reflects our understanding at the time of writing.
Try Hoila for free
Change your website by sending a message: in the app, by e-mail or on WhatsApp. Nothing goes online until you say yes.